HOW TO MINIMISE THE IMPACT OF UNCERTAIN TIMES ON YOUR BUSINESS

Times are more uncertain now than ever. It is becoming evident that the panic brought by the coronavirus is going to greatly affect many businesses. However, it is critical for the survival of any SME that they do not let this uncertainty cancel all of their marketing efforts. Although it would appear to be counter-intuitive to continue expensive marketing efforts during the economic uncertainty, the keyword here is expensive. All kinds of resources are available to businesses that are neither costly nor time-consuming; the trick is to look for and utilise, your company’s hidden assets.