After 30 years in the industry, I totally understand that when someone builds a business, it’s their dream, their life’s passion and it can be difficult for them to step back and look at the business from a fresh perspective.
That's where I come in. I’m both a sounding board and a fresh pair of eyes. Combine that with my skills, track record and results in both brand strategy and design and you have an invaluable resource when it comes to guiding and advising your business.
I provide a simple, no nonsense approach, offering down-to-earth, practical advice. I’ll tell you straight what I believe needs done, why and how. I never overcomplicate the solution, create a smokescreen or use buzz words and technical jargon. Oh, and I never tell clients something just because it’s what they want to hear. It’s my belief that what you really need to know about, and can learn most from, is what you’re not doing so well.
I have vast experience of branding and rebranding businesses and organisations, systematically, thoroughly and always objectively. All of my recommendations are completely impartial and made for the good of your business. After all, my success is hard-wired into yours.
By working with multiple clients across a wide variety of sectors, I can bring extra dimensions of experience and knowledge to the table that can help in innovative ways.
From breathing new life into businesses through clean, contemporary, modern brand design to increasing sales, market share, customer base and profit. My clients have seen their average sale per customer increase by 10%, customer enquiries grow by 20% and sales rise by 60%.
Value for Money
I’m here to strengthen your business’ branding, without exhausting your budget. Providing value for money is essential in today’s market. As a freelancer, my business model is designed to minimise client costs and maximise agility. No flashy offices, no business development execs and little or no overheads means complete flexibility and efficiency. This allows you to hire a senior level brand strategy and design expert, at a fraction of the cost of an agency.