My Credentials
I graduated in Graphic Design in 1987 and immediately started working for a few well known design consultancies in Glasgow, working my way up through the ranks from Junior Designer to Creative Director.
In 1994 I started my own Design and Marketing Agency, which I built from the ground up, from just myself, to a staff of fifteen with offices in Glasgow and London. The agency evolved exclusively into the field of brand consulting and quickly became experts in branding and rebranding. Towards the end of 2019 the business suffered a catastrophic event resulting in its closure. The lockdown of 2020 then followed and allowed me a period of calm reflection and I decided at that point to concentrate on what I really love doing – creating and developing brands, with a complete focus on brand strategy and design. Freelancing has brought me the freedom to concentrate on this without the onus of running an entire company and all that entails.
My Strengths
I’m a creative, strategic thinker and problem solver with a wealth of experience in diagnosing trouble spots in brands and discovering their strengths, weaknesses, opportunities and threats. I’m an expert at defining markets, key messages, positioning and areas for improvement.
I’m highly organised with the experience of working across multiple industries and projects simultaneously, whilst prioritising workloads effectively and efficiently. I have an in-depth knowledge of branding, marketing, graphic design and business management which allows me to manage people and projects, building effective relationships at all levels, from boardroom to shop floor.
My experience
My experience spans a wide range of organisations and industries. It just needs to be the right fit. As such I’ve worked with Bakers, Care Homes, Charities, Construction, Consultants, Consumer Products, Economic Development Agencies, Estate Agents, Facilities Management, Financial Services, Food & Drink Industry, Healthcare, Hospitality, Manufacturing, Political, Property Development, Public Sector, Recruitment Services, Retail, Retirement Villages, Shop fitting, Telecoms, Universities, Utilities and Winter Maintenance, to name but a few!
My Key Skills
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Adept at building effective relationships at all levels
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Strong eye for aesthetics and visual details to ensure a professional quality final design
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Overseeing entire client projects including all design elements, from initial concepts to final delivery
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Manage all external suppliers such as printers, signage, programmers, copywriters, photographers, etc maintaining high standards of quality and making sure only the best work is released to the client
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20+ years in a consulting role
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Experience with implementing multi-channel marketing strategies
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Demonstrated ability to keep client projects on plan and on budget
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Strong interpersonal writing and editing skills
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Strong leadership, communication, logic, innovation, and collaboration skills
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Comfortable handling confidential information
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Flexible schedule
