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BARBOUR

Rebranding helps open 20% more doors for a fit out specialist.

The Barbour family business has created interiors for countless shops and stores, building an enduring reputation for value for money, delivered through top-class workmanship and

high-quality service.

 

BEFORE

AFTER

THE BRIEF

From shop-fitters to fit out specialists.

For years Barbour were known as shop-fitters but recently they decided to rebrand as "Fit Out Specialists" in order to more accurately convey their abilities and range of services. Propel's task was to reconcile Barbour’s principles and heritage with the perceptions of customers sensitive to contemporary trends as well as practicalities.

THE SOLUTION

A touch of class.

At the top end of the high street, retail brand management is extremely influential. Barbour’s own brand image had to be remodelled to express an appropriately sophisticated style. Propel incorporated the concept of the 3D circle showcasing its interior and exterior in order to convey the complete offering Barbour have long possessed.

"Since rebranding, we have seen an increase in new enquiries of around 20%. We’ve picked up new business, not only in our established field of retail, but also from smaller independent companies where the need for high quality fit outs is obvious, and in commercial offices."

- Norman Barbour, Managing Director

RESULTS

> INCREASED MARKETSHARE 

> INCREASED RECOGNITION

> INCREASED SALES

 

20%

UPTURN IN JOB ENQUIRIES  

THE OUTCOME

The perfect fit.

The rebrand has been well received. “Staff, suppliers and customers alike have commented favourably – without prompting – that the classic authority of the strong circle conveys the established Barbour values of reliability, safety, quality, clarity, integrity and honesty. It is also a symbol of longevity: it says, ‘We’ve been here for a long time and we’ll still be here tomorrow’.”

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