MACARTHUR DENTON

An established brand due for an upgrade.

Macarthur Denton is a Glasgow-based firm of Independent Financial Advisers offering expert, forward-thinking financial advice to individuals and business clients throughout the United Kingdom.

THE BRIEF

A fresh face for Scottish financial advisors.

The perception at Macarthur Denton was that their corporate identity had served its purpose. After 12 to 13 years of sterling duty, it was felt that the brand identity was looking tired and in need of ‘freshening up’. However, they didn’t want to sacrifice the obvious benefits of being an established, experienced firm, and Macarthur Denton have always been proud of their Scottish roots.

THE SOLUTION

A systematic rebrand.

Propel brought high quality design and brand-building skills to the task that were unavailable in-house at Macarthur Denton. An outsider’s ability to ask objective questions proved invaluable – as did Propel’s overall grasp of the marketplace – in the creation of a unique, bespoke design solution.

 “Propel were never nebulous, and gave strong guidance... Our people are now proud of the corporate identity. And it gives us a good foundation building other aspects of the brand.”

- Ray Gault, Managing Director

THE OUTCOME

A brand you can bank on.

Well received within the company and externally, from its launch day onwards, the new identity is proving an asset in reflecting a contemporary evolution of traditional strengths.