THE BRIEF
A fresh face for Scottish financial advisors.
The perception at Macarthur Denton was that their corporate identity had served its purpose. After 12 to 13 years of sterling duty, it was felt that the brand identity was looking tired and in need of ‘freshening up’. However, they didn’t want to sacrifice the obvious benefits of being an established, experienced firm, and Macarthur Denton have always been proud of their Scottish roots.