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Linian logo design on staff uniform
An example of Linan logo design by Darwin Brand Consultants on Staff Uniforms
Linian Brochure design
Linan brochures designed by Darwin Brand Consultants.
Linian Folder design
Linian folder design by Darwin Brand Consultants
Linian logo design on staff uniform
An example of Linan logo design by Darwin Brand Consultants on Staff Uniforms
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A successful rebrand when the heat was on.
Linian
The Linian Fire Clip is the super-fast, super safe new way of fixing cables to construction materials. Created from years in development by a seasoned industry professional in Glasgow, the Linian Fire Clip represents a massive upgrade in fire clip design, with serious advantages in efficiency, safety and value for money.
BEFORE
AFTER
The brief
A unique product ready to break into international markets.
The product is a game-changer with exceptional benefits – such as being 70% faster to install than ordinary fire clips, and having a 950˚ melting point – but the corporate identity, tagline and branding didn’t reflect the directors’ vision of a truly world-class product that would be recognisable the world over. Just to turn up the heat, timescales were tight as Linian were launching in new international markets, but Propel kept the schedules on track.
The solution
Clarity and a plan.
I provided Linian with a complete suite of marketing collateral including redesigned brand identity, tagline, new website and promotional print materials designed to highlight the unique aspects of Linians brand and showcase the Fireclip for the cutting-edge project it truly is.
“From the start, Vincent impressed us with his professionalism. The depth and quality of the initial research he produced was excellent, and opened our eyes to the marketplace in the round, not just our own set-up. He just got it: he understood what we are about,”
- Lynne Jhangeer, Sales & Export Director
Results
> IMPROVED BRAND IMAGE
> SUCCESSFUL ENTRY INTO INTERNATIONAL MARKETS
> INCREASED AWARENESS
> INCREASED SALES
> INCREASED ENQUIRIES
The outcome
No one got their fingers burned.
Despite the tight deadlines Propel supplied Linian with marketing collateral which boasted the unique aspects of their brand and accurately communicated the groundbreaking advances of their fireclip product.
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