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LINIAN

A successful rebrand when the heat was on.

The Linian Fire Clip is the super-fast, super safe new way of fixing cables to construction materials. Created from years in development by a seasoned industry professional in Glasgow, the Linian Fire Clip represents a massive upgrade in fire clip design, with serious advantages in efficiency, safety and value for money.

BEFORE

AFTER

THE BRIEF

A unique product ready to break into international markets.

The product is a game-changer with exceptional benefits – such as being 70% faster to install than ordinary fire clips, and having a 950o melting point – but the corporate identity, tagline and branding didn’t reflect the directors’ vision of a world-class product that would be recognisable the world over. Just to turn up the heat, timescales were tight as Linian were launching in new international markets, but Propel kept the schedules on track.

THE SOLUTION

Clarity and a plan.

Propel provided Linian with a new website, complete with redesigned logo, tagline and print collateral designed to highlight the unique aspects of Linians brand and showcase the Fireclip for the cutting-edge project it truly is.

“From the start, Propel impressed us with their professionalism. The depth and quality of the initial research they produced was excellent, and opened our eyes to the marketplace in the round, not just our own set-up. They just got it: they understand what we are about,” 
- Lynne Jhangeer, Sales & Export Director

RESULTS

> IMPROVED BRAND IMAGE 

> SUCCESSFUL ENTRY INTO INTERNATIONAL MARKETS 

> INCREASED AWARENESS

> INCREASED SALES

> INCREASED ENQUIRIES

THE OUTCOME

No one got their fingers burned.

Despite the tight deadlines Propel supplied Linian with marketing collateral which boasted the unique aspects of their brand and accurately communicated the groundbreaking advances of their fireclip product.