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A successful rebrand when the heat was on.

Linian

The Linian Fire Clip is the super-fast, super safe new way of fixing cables to construction materials. Created from years in development by a seasoned industry professional in Glasgow, the Linian Fire Clip represents a massive upgrade in fire clip design, with serious advantages in efficiency, safety and value for money.

BEFORE

AFTER

The brief

A unique product ready to break into international markets.

The product is a game-changer with exceptional benefits – such as being 70% faster to install than ordinary fire clips, and having a 950˚ melting point – but the corporate identity, tagline and branding didn’t reflect the directors’ vision of a truly world-class product that would be recognisable the world over. Just to turn up the heat, timescales were tight as Linian were launching in new international markets, but Propel kept the schedules on track.
Linian Facebook page
Linian logo design sketch
Linian Exhibition stand

The solution

Clarity and a plan.

I provided Linian with a complete suite of marketing collateral including redesigned brand identity, tagline, new website and promotional print materials designed to highlight the unique aspects of Linians brand and showcase the Fireclip for the cutting-edge project it truly is.
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LYNNE JHANGEER, Sales adn export director of Linian
“From the start, Vincent impressed us with his professionalism. The depth and quality of the initial research he produced was excellent, and opened our eyes to the marketplace in the round, not just our own set-up. He just got it: he understood what we are about,” 
- Lynne Jhangeer, Sales & Export Director
Linian Magazine Advert.jpg
Linian 2 Apple-Cinema-Display WEB.jpg

Results

> IMPROVED BRAND IMAGE 
> SUCCESSFUL ENTRY INTO INTERNATIONAL MARKETS 
> INCREASED AWARENESS

> INCREASED SALES
> INCREASED ENQUIRIES

The outcome

No one got their fingers burned.

Despite the tight deadlines Propel supplied Linian with marketing collateral which boasted the unique aspects of their brand and accurately communicated the groundbreaking advances of their fireclip product. 

Free Consultation

I offer a free, no obligation consultation, either in person or via video call, where I am happy to answer questions, offer advice and help you formulate a way forward to achieve your goals.

I can guarantee you it will not be a sales pitch!

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