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DONALD ROSS RESIDENTIAL

Rebranding is key to 20% sales boost for estates and

lettings agency.

Established in Ayr in 1980 as a small surveying and estate agency practice, the original Donald Ross business earned an outstanding reputation for selling high quality homes before being bought over in 2005.

BEFORE

AFTER

THE BRIEF

An old-fashioned image didn't accurately represent a cutting-edge estate agency.

Together, both companies agreed that the established corporate identity was creating misperceptions within the marketplace: it was holding the company back and did not reflect a business providing a dynamic, innovative service. Everyone recognised that care had to be taken not to compromise the signature approach of the company, which had earned a local reputation for the personal touch as well as the open, honest professionalism in every detail.

Estate and letting agency rebrand shop facade transform

THE SOLUTION

A comprehensive rebrand.

Donald Ross had the foresight to undertake the rebranding comprehensively and maximised the effect. In order to increase its market share a more modern and approachable brand image was created for Donald Ross. As part of the rebranding, the Donald Ross Sales & Letting Offices have been radically refurbished in favour of a more comfortable,

welcoming environment. 

Rebranding logo design process
Rebranding business card design
Rebranding staff uniform design
Colourful beautiful business card design after rebrand
Marketing collateral rebranding

“By bringing in the objective talents of Propel we now have a clear, relevant direction and a brand that lives and breathes our personality and approach to selling, letting and buying properties. The response from customers old and new has been gratifyingly positive. Taking in all aspects of the business, it’s been our best ever year.”

- Steven Miller, Managing Director

New outdoor advertising design after rebrand

RESULTS

> INCREASED MARKET SHARE

> INCREASED FOOTFALL

> INCREASED ENQUIRIES  

 

20%

INCREASED IN SALES 

 

90%

OF LANDLORDS FINDING A TENENT WITHIN ONE MONTH  

THE OUTCOME

Customers were sold.

Donald Ross is back and engaging customers in greater numbers than ever before, boasting a significant increase in footfall and enquiries.

Effective branded estate letting agency advertising design in newspaper
Branded estate letting agency signage design
Effective signage design for estate and letting agency
Estate and letting agency brand guidelines afer rebrand

WATCH OUR VIDEO TO LEARN MORE

Here is our video of the full rebrand providing more before and after photos.

How did you like our rebrand? Let us know what you think!

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