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Donald Ross Residential key ring design after rebranding
Marketing collateral designed by Propel Marketing and Design: Donald Ross Residential key ring
Donald Ross Residential rebranded business card design
Business cards for Donald Ross Residential designed by Propel Marketing and Design.
Donald Ross Rebranded Uniform Design
Staff Uniforms for Donald Ross Residential designed by Propel Marketing and Design
Donald Ross Residential key ring design after rebranding
Marketing collateral designed by Propel Marketing and Design: Donald Ross Residential key ring
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Donald Ross Residential
Rebranding is key to 20% sales boost for estate and lettings agency.
Established in Ayr in 1980 as a small surveying and estate agency practice, the original Donald Ross business earned an outstanding reputation for selling high quality homes before being bought over in 2005 by the current owners.
BEFORE
AFTER
The brief
An old-fashioned image didn't accurately represent a cutting-edge estate agency.
Together, we agreed that the established corporate identity was creating misperceptions within the marketplace: it was holding the company back and did not reflect a business providing a dynamic, innovative service. Everyone recognised that care had to be taken not to compromise the signature approach of the company, which had earned a local reputation for the personal touch as well as the open, honest professionalism in every detail.
The solution
A comprehensive rebrand.
Donald Ross had the foresight to undertake the rebranding comprehensively and maximised the effect. In order to increase its market share a more modern and approachable brand image was created for Donald Ross. As part of the rebranding, the Donald Ross Sales & Letting Offices have been radically refurbished in favour of a more comfortable, welcoming environment.
“By bringing in the objective talents of Propel we now have a clear, relevant direction and a brand that lives and breathes our personality and approach to selling, letting and buying properties. The response from customers old and new has been gratifyingly positive. Taking in all aspects of the business, it’s been our best ever year.”
- Steven Miller, Managing Director
Results
> INCREASED MARKET SHARE
> INCREASED FOOTFALL
> INCREASED ENQUIRIES
20%
INCREASED IN SALES
90%
OF LANDLORDS FINDING A TENENT WITHIN ONE MONTH
Watch our video to learn more
Here is our video of the full rebrand providing more before and after photos.
The outcome
Customers were sold.
Donald Ross is back and engaging customers in greater numbers than ever before, boasting a significant increase in footfall and enquiries.
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