THE BRITISH SHOWCASE GROUP

A world leading museum showcase manufacturer.

Since they were established a little over thirty years ago, Netherfield showcases have risen from humble beginnings to become one of the world leaders, in the design and manufacturer of museum showcases.

THE BRIEF

Reshape historic perceptions.

Click Netherfield wanted to raise awareness of their brand in specific market segments and shape out-dated perceptions in some others. There were issues with positioning within each of their market segments and they were unsure if the correct messages were being communicated.

THE SOLUTION

Divide and conquer .

Firstly Propel identified areas for improvement. We helped them determine, define and segment their markets and outline the key messages they should be communicating to each target audience. We helped to define their primary positioning and understand what marketing materials they would need in order to shape perceptions and create distinction in the marketplace.

THE OUTCOME

A brand worthy of display.

The rebranding process resulted in a strong, distinctive, highly visible brand identity that references the worldwide reach of Click Netherfield; the international breadth of the contents of the company’s showcases; and the extent of the experience and thinking that goes into them.