Client colourful Business Cards
The British Showcase group business cards by Darwin Brand Consultants.
The British Showcase Group logo
Graphic designer designing The British Showcase Group's logo on a Mac.
Staff uniform design
The British Showcase Group logo designed by Darwin Brand Consultants showcased on staff uniforms.
Client colourful Business Cards
The British Showcase group business cards by Darwin Brand Consultants.
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THE BRITISH SHOWCASE GROUP
A world leading museum showcase manufacturer.
Since they were established a little over thirty years ago, Netherfield showcases have risen from humble beginnings to become one of the world leaders, in the design and manufacturer of museum showcases.
BEFORE
AFTER
THE BRIEF
Reshape historic perceptions.
Click Netherfield wanted to raise awareness of their brand in specific market segments and shape out-dated perceptions in some others. There were issues with positioning within each of their market segments and they were unsure if the correct messages were being communicated.
THE SOLUTION
Divide and conquer .
Firstly Propel identified areas for improvement. We helped them determine, define and segment their markets and outline the key messages they should be communicating to each target audience. We helped to define their primary positioning and understand what marketing materials they would need in order to shape perceptions and create distinction in the marketplace.
“Propel helped us to clarify our market segmentation and to develop positioning and USP’s for our brands, they then delivered stunning marketing collateral to fully support this.”
- Mike Chaplin, Managing Director
RESULTS
> CLEAR MARKET SEGMENTATION
> INCREASED MARKETSHARE
> IMPROVED CONSUMER PERCEPTION
> POSITIVE CLIENT FEEDBACK
> INCREASED SALES
> INCREASED VISIBILITY
