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Client colourful Business Cards
The British Showcase group business cards by Darwin Brand Consultants.
The British Showcase Group logo
Graphic designer designing The British Showcase Group's logo on a Mac.
Staff uniform design
The British Showcase Group logo designed by Darwin Brand Consultants showcased on staff uniforms.
Client colourful Business Cards
The British Showcase group business cards by Darwin Brand Consultants.
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The British Showcase Group
A world leading museum showcase manufacturer.
Since they were established a little over thirty years ago, Click Netherfield showcases have risen from humble beginnings to become one of the world leaders, in the design and manufacturer of museum showcases.
BEFORE
AFTER
The brief
Reshape historic perceptions.
Click Netherfield wanted to raise awareness of their brand in specific market segments and shape out-dated perceptions in some others. There were issues with positioning within each of their market segments and they were unsure if the correct messages were being communicated.
The solution
Divide and conquer.
Firstly I identified areas for improvement. I helped them determine, define and segment their markets and outline the key messages they should be communicating to each target audience. I defined their primary positioning and helped them understand what marketing materials they would need in order to shape perceptions and create distinction in the marketplace.
“Vincent helped us to clarify our market segmentation and to develop positioning and USP’s for our brands, then delivered stunning marketing collateral to fully support this.”
- Mike Chaplin, Managing Director
Results
> CLEAR MARKET SEGMENTATION
> INCREASED MARKETSHARE
> IMPROVED CONSUMER PERCEPTION
> POSITIVE CLIENT FEEDBACK
> INCREASED SALES
> INCREASED VISIBILITY
The outcome
A brand worthy of display.
The rebranding process resulted in a strong, distinctive, highly visible brand identity that references the worldwide reach of Click Netherfield; the international breadth of the contents of the company’s showcases; and the extent of the experience and thinking that goes into them.
Free Consultation
I offer a free, no obligation consultation, either in person or via video call, where I am happy to answer questions, offer advice and help you formulate a way forward to achieve your goals.
I can guarantee you it will not be a sales pitch!
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