• Vincent Bissette

THE TOP 6 BENEFITS OF PROFESSIONAL, MODERN BRANDING


WHY DOES PROFESSIONAL, MODERN BRANDING MATTER?


Branding is all about forming relationships with the customer. Companies do not choose customers; customers choose them. This choice is based on trust. Trust is based on clarity, sincerity and integrity of communication.


The underlying ethos of all branding is this bond that has been nurtured between company and consumer.



THE TOP 6 BENEFITS OF GREAT BRANDING


1) Branding makes it easier for the customer to buy

Customers automatically and instinctively understand a product, company, or service’s feature and benefits from its brand. This makes it an essential tool in influencing consumer purchase decisions.


2) Branding makes it easier for the company to sell

Not only does a brand influence customers, but it also places an inherent value judgement on the company itself, and influences what people are prepared to pay for it.


3) Branding makes it easy to build brand equity

Brands can create a repository of recognition, awareness, and customer loyalty if you invest in them carefully. This will go a lot further than typical profit-based initiatives.


4) Create awareness

Awareness is created by precise and accurate brand communications: utilising the right media, targeting the right people, and using the right overall message.


5) Build trust and brand loyalty

A brand is a shortcut to conveying the compelling truth behind your product, company, or service. In addition, if a brand lives up to its promises, a greater bond of loyalty will develop between it and the consumer.


6) Increase sales

Only one company can ever be the cheapest, so a strong brand is a more valuable asset in customers choosing you over the competition.





MARKETING FUEL:


Branding is one of the most powerful tools in the business. It is a truly influential and dynamic symbol of a company’s activities. If you understand exactly how and why it influences customers in their consumer choices, then you can utilise all the limitless potential your brand contains.


About the author: Vincent Bissette is the Creative & Managing Director of Propel Marketing & Design, as well as acting as a Brand Advisor at various client companies. For over 30 years Vincent has been helping local and national companies across the UK achieve greater commercial success while minimising the cost of doing it. Vincent has been at the heart of design and marketing in Glasgow for 30 years and. Throughout that time, there’s not much he hasn't done or many industries he hasn't worked in. Now based in Hamilton, South Lanarkshire with Propel Marketing and Design he looks to continue to transform the fortunes of businesses through modern, professional branding.


Get in touch with him on Linkedin here

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