HOW TO MINIMISE THE IMPACT OF UNCERTAIN TIMES ON YOUR BUSINESS - PART 2

Understandably there is a lot of doom, gloom and panic in the news at the moment. In uncertain times such as these, businesses are often tempted to cut back on expenses including marketing. However, if we want to have any hope of surviving - and maybe even thriving - past coronavirus uncertainty, history has told us that it is time now, more than ever, to invest in yourself.

Marketing should be targeted and efficient, employing the clearest and most persuasive communication possible. However, an uncertain economy can sometimes make such ideal