HOW TO SEND A MESSAGE EFFECTIVELY - MARKETING FOR SME'S

Marketers often make a crucial mistake when it comes to their communication strategies. They decide in advance what they want to say about their company, product or service, with no consideration given to the consumer base they are targeting and who they are. You can’t shoe-horn a product into the market place like this. It is imperative that any communications be based on what an organisation determines the customer wants to hear.