top of page
  • Vincent Bissette

JUVENTUS - WHY DO BRANDS CHANGE?

On 16th January 2017, Juventus football club partnered with international brand consultants, Interbrand, to unleash upon the world its new brand identity. This marked a move from the historic football club to a premium lifestyle brand. It was an ambitious change, especially when considering the relatively unchanged and traditional nature of the club's branding for the past century.