- Vincent Bissette
HOW TO NAME A LUXURY BRAND - 3 TIPS
Positioning is an extremely important tool in the arsenal of any business owner. Let's say you are launching a new business or a new product range aimed at those who enjoy the finer thing's in life or have a greater amount of disposable income.
How are you going to attract this crowd to your product or service? The first thing you must consider is your brand name.