ARE BRAND NAMES IMPORTANT?

Okay, think ‘Barf’ detergent powder, ‘Pee Cola’, or ‘Indiana Bones Temple of Groom Doggie Day Care Boutique’. They all exist, but you have to wonder how well they sell.

Your brand name – which is usually the basis of the company brandmark or brand logo, which are graphic interpretations of brand names – is one of the first and most influential brand touchpoints anyone will encounter. If your brand’s name contributes to the brand image, conforms to the brand strategy, has memorability and positive vibes then youâ