5 SIGNS YOUR BRAND IS AGEING

Let's face it, we're all getting older, it's a fact of life. However, brands don't need to accept this fate, hypothetically brands are immortal, ideas can live forever. So why are there so many examples of brands growing old and losing the power they once had?

Even the biggest brand comes to a point when it no longer has the force in the marketplace that it once had. It is no longer new or innovative, trendy or exciting, the recipient of consumer trust and confidence. It is now seen as old fashione