- Vincent Bissette
5 MYTHS ABOUT MARKETING IN AN UNCERTAIN ECONOMY
Branding and marketing are synergistic. Even in times of economic uncertainty - such as the current downturn caused by the coronavirus outbreak - the image of a company allows it to ride out factors beyond its control. Marketing, in turn, reinforces this image. However, marketing activities are also affected by the perceptions of a company in response to external stimuli. Many of these perceptions are wrong.