We’re told to not judge a book by its cover but that’s just human nature. When it comes to packaging the key is making sure your product has the ability to stand out and wow consumers in a sea of competitors. People will ultimately judge your book by it’s cover so make sure it’s a good one.
Eye-catching packaging design is necessary to stand out among crowded store shelves. If you have a high-quality product then it demands high-quality packaging design.
We use our 30 years of experience in design to create modern, professional packaging, targetted to appeal directly to our your intended audience.
UPDATE YOUR IMAGE
Looking to update your packaging to stay fresh or appeal to a more contemporary consumer? Companies such as Coke and Guinness will continually make small subtle updates to their image every few years in order to maintain consumer interests and secure a competitive advantage.
We take a nuanced approach to updating our client’s packaging, keeping what works and only making necessary changes. We give our clients outstanding, clean, research-based packaging design that directly appeals to the people who are most likely to purchase.
APPEAL TO MODERN TASTES
Consumer trends in packaging are constantly changing and align with the hot cultural topics of the day. In 2020 consumers in certain markets are demanding things such as reusable, recyclable, biodegradable, environmentally friendly packaging. Packaging that is seen as unethical or excessive can be quick to turn the contemporary consumer off.
Propel are experts at creating and adapting existing packaging designs to effectively target and appeal to modern trends.
ACCESS LUCRATIVE MARKETS
If you are looking to appeal to a more high-end market you must ensure your packaging is appealing to a high-end consumer. Consumers are highly sensitive and responsive to packaging design as it greatly affects their perceptions of how much a product is worth on a subconscious level. If packaging design does not align with the price tag this will create confusion and potential customers will vote with their feet.
We use our 30 years of industry experience to rejuvenate our clients packaging through clean, modern, professional design which appeals to high-end consumers and is worthy of a luxury price tag.
An effective way to increase your sales is to convince more retailers to stock your products. However, If your packaging design is unprofessional, outdated or doesn’t appeal to modern tastes, retailers will be less enthusiastic about stocking your product. Especially if they already stock competitors products who have professionally designed, clean, contemporary packaging.
We impress retailers by creating beautiful, compelling packaging for our clients that jumps off store shelves. Beautiful eye-catching design creates a win-win situation as the more consumers are willing to buy the product the more stores will be willing to stock it.
Norman Barbour, Managing Director
"Since rebranding, we have seen an increase in new enquiries of around 20%. We’ve picked up new business, not only in our established field of retail, but also from smaller independent companies where the need for high quality fit outs is obvious, and in commercial offices."