PROPEL YOUR BUSINESS WITH OUR MARKETING WORKSHOP:
OUR PAST WORKSHOP CLIENTS HAVE SEEN:
A 60% INCREASE IN SALES
A 20% RISE IN FOOTFALL
A 10% GROWTH IN AVERAGE SALE PER CUSTOMER.
WHAT CLIENTS SAY
Norman Barbour, Managing Director
"Since rebranding, we have seen an increase in new enquiries of around 20%. We’ve picked up new business, not only in our established field of retail, but also from smaller independent companies where the need for high quality fit outs is obvious, and in commercial offices."
WHY A MARKETING WORKSHOP?
Propel’s marketing workshop is designed to provide businesses with a deep understanding of themselves, their target market and a long-term strategy for future growth.
Our past clients have seen up to a 60% increase in sales, up to 20% increase footfall and a 10% increase in sale per customer.
We noticed in the past the majority of our clients wanted two things, to increase their sales and grow their market share. We found the only way this is truly possible for businesses is when they have a comprehensive understanding of their brand identity, their target market and the long-term strategy of how to get there set in stone. So we created the Marketing Planning Workshop to provide all three.
Propel will join your team to get to the root of your brand identity, identify your ideal customer and provide analysis and insight on your competitors and the market where you compete. We will identify how you got to where you are now and what you need to do to meet your target objectives. Whether your goal is to increase profits, grow your market share or attract more of the right type of customer for you we will provide you with a long-term marketing strategy based on market research and 25 years of experience to get you there.
You and your team can be involved in every step of the process. Giving you expert insight into how marketing plans are formed and a full understanding where the strategy we have generated is going to take you.
Propel Marketing & Design has over 25 years of experience in branding and marketing. Our Marketing Planning Workshop offers a unique opportunity for businesses to consult with highly experienced marketers on a one to one bases.
The Marketing Workshop isn’t a one-way street. We undertake a variety of activities with our clients that allow them to understand their current situation and identify where they want to go in the future. We then provide them with the guidance and strategy that is going to get them there.
FIND THE RIGHT CUSTOMER
Many of our clients found that they were getting customers, however, not the type of customers that would facilitate growth. Our buyer persona exercise is designed to help businesses segment their market and identify their more valuable type of customers. We then put in place a strategy to attract more business from your ideal customer.
We found that many of our customers had put serious effort into branding and marketing their services, however, due to a lack of time and resources the result was often inconsistent and ineffective. The marketing planning workshop is designed to offer a consistent long-term strategy to follow. What’s better is that we knowing that your efforts will be consistently effective as they are based on significant market research.
We found that many of our past clients had reached a point where they had ceased to grow. They had built their business to a certain point and then plateaued and were now looking at their competitor’s share of the market wondering how they were going to stake claim to their percentage. The Marketing Planning Workshop is designed to give businesses a strategic advantage over their competitors by offering a comprehensive understanding of the market in which they compete. A strategy is then devised to utilise market research to fuel their growth.
AN OUTSIDE PERSPECTIVE
It’s not uncommon that the brightest minds within a business simply can’t see the woods for the trees. They are so close to the problem that it is difficult to properly identify. The Marketing Workshop helps businesses focus on the big picture by providing an expert third party perspective on their marketing and branding efforts. During this process we provide businesses with a solid sense of direction, providing a plan to overcome the problems that are often hidden at the core of a brand.
UNCOVER HIDDEN MARKETS
During our Marketing Workshop, we often unearth potentially profitable market segments and routes to market which were previously hidden.
IDENTIFY YOUR TOP COMPETITORS
Your competitors may not always be who you think they are. We have often identified that our clients were losing customers to seemingly innocuous businesses. This is why we undertake extensive market research before compiling your long-term marketing strategy.
One of the main issues our clients encounter is that they fail to find meaningful and effective ways to differentiate their offering from their competitors. The Marketing Workshop allows businesses to dictate their brand value and their unique selling points. Propel then offers expert guidance on how to transform there into specialised marketing messages will directly explain to potential customers why they want to choose your brand over your competitors.
UNDERSTAND HOW YOU GOT HERE
Propel will undertake a full review of your marketing communications up to this date to help you understand exactly why you occupy your current position and what needs to be done to encourage significant growth.
INCREASE BRAND LOYALTY
Propel helps you build brand loyalty by identifying your brand values and developing a long-term plan to communicate with and attract the ideal customer with whom your message most deeply resonates. Building a loyal customer base can only happen when a business truly understands how their values align with those of their customers. This provides the brand with solid foundations on which growth can be established.
OPTIMISED FOR SMALL BUSINESS
Growing small businesses is our speciality. After 25 years its safe to say our favourite type of businesses to work with our SME’s, we love the ambition, the ability to work with a close-knit team and watching the vision of a bright future get to layout in front of us. Therefore we’ve used are a tenured experience to optimise our marketing workshop service to witness the growth and development of SME’s
At Propel, we have had the pleasure of working across distinct and varied industries, from retail bakers to care home, from estate agents to shopfitters and from Global museum exhibition specialists to Financial Advisors, it’s safe to say we’ve been around the block. We’re proud to now have the ability to transfer 25 years of marketing success across industries into an intimate and personal workshop.