INCREASE YOUR SALES WITH MODERN, PROFESSIONAL WEB DESIGN
OUR ULTIMATE GUIDE TO WEB DESIGN
IT IS THE ESSENTIAL GUIDE FOR AMBITIOUS BUSINESSES
LEARN HOW TO:
SELL MORE WITH EFFECTIVE WEB DESIGN
KNOW WHAT TO SAY WITH KEYWORD RESEARCH
STAND OUT WITH SEO
OPTIMISE YOUR SITE WITH ANALYTICS
HAVE A SNEAK PEEK AT OUR 43-PAGE-LONG GUIDE!
WHAT CLIENTS SAY
WHAT CLIENTS SAY
Norman Barbour, Managing Director
"Since rebranding, we have seen an increase in new enquiries of around 20%. We’ve picked up new business, not only in our established field of retail, but also from smaller independent companies where the need for high quality fit outs is obvious, and in commercial offices."
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WHY DID WE WRITE THIS GUIDE?
In 2021 conducting business online is more accessible than ever. Business owners now have at their disposal an abundance of cheap - and even free - web design services available to them. However, these are tools and if not used effectively will not produce the desired outcome.
Whether you are operating an e-commerce site or simply a site that serves to inform visitors about your business, the goal is generally the same, generate more leads and sales.
Finding out exactly how to increase your sales online can often feel like navigating a maze of unhelpful information, often with someone trying to sell you something at the end. We wanted to do something a little bit different.
At Propel, we decided to write this guide to share what we have learned to help growing businesses optimise their websites to attract more customers and increase sales.
In this guide. you will find plenty of practical tips and advice to establish and optimise a website for your business. We hope you enjoy this guide. It's been years in the making for readers just like you.
WHAT QUESTIONS DO WE ANSWER IN THIS GUIDE?
WHAT MAKES AN EXCELLENT WEBSITE? WHY AND HOW TO OPTIMISE YOUR WEBSITE FOR CONVERSION? HOW TO OPTIMISE FOR MOBILE DEVICES AND SEARCH?
Do you want a great website that your company deserves and you can be proud of but you don't really know what exactly makes a perfect website? Don't worry, we've got you! From our guide, you will find out all the requirements excellent websites need to tick. Having visually stunning web design is one thing - it also needs to be optimised for mobile devices, search engines, and so on. And above all, your website needs to be optimised for conversion aka for making money. Increasing your sales have a lot to do with your web design!
WHAT IS A KEYWORD RESEARCH? WHY AND HOW TO CONDUCT AN IN-DEPTH KEYWORD RESEARCH?
We discuss what keyword research is and why you need to conduct one. It is about finding out what your potential customers search for on the Internet. We also recommend several free tools that you can use! In order to ensure your website and future marketing campaigns are fully optimised, this is a crucial step that can't be overlooked.
WHAT IS SEO? WHY IS IT IMPORTANT TO RANK WELL ON SEARCH ENGINES? HOW TO OPTIMISE YOUR SITE FOR SEARCH ENGINES?
You can have the most beautiful web design in the world but it doesn't matter if no one sees it. You need to get your website in front of the right people's eyes. That's where search engine optimisation (SEO) comes in the picture. You will learn what user experience (UX), backlinks and metadata are and what they have to do with SEO, as well as you'll find out the difference between on-page and off-page SEO.
HOW CAN YOU OPTIMISE YOUR WEBSITE WITH GOOGLE ANALYTICS? WHAT DO THE KEY TERMS MEAN?
If you download and read our guide, you'll find out how you can utilise Google Analytics when optimising your website. You'll also learn what the key Analytics terms are that you need to watch out for, e.g. Bounce Rate, Sessions by Device, User Flow to mention a few.