HOW TO BUILD AWARENESS ON SOCIAL MEDIA
OUR ULTIMATE GUIDE TO SOCIAL MEDIA MARKETING
ENSURE YOUR BUSINESS COMES OUT OF LOCKDOWN AHEAD
HOW TO ATTRACT MORE CUSTOMERS WITH THE POWER OF SOCIAL MEDIA
HOW TO PLAN YOUR SOCIAL MEDIA CAMPAIGNS
WHICH SOCIAL MEDIA PLATFORMS TO USE
HOW TO ADVERTISE ON SOCIAL MEDIA
HAVE A SNEAK PEEK AT OUR 45-PAGE-LONG GUIDE!
WHAT CLIENTS SAY
Norman Barbour, Managing Director
"Since rebranding, we have seen an increase in new enquiries of around 20%. We’ve picked up new business, not only in our established field of retail, but also from smaller independent companies where the need for high quality fit outs is obvious, and in commercial offices."
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WHY DID WE WRITE THIS GUIDE?
We wanted to use our own time in lockdown to give businesses like yours some free advice and help during these challenging times.
As business owners, building, sustaining and growing our business is always on our minds. So, while we are all in lockdown, with all its obvious disadvantages, it does present us with some time to do the things we knew we probably should, but just haven't ever had the time to.
Maintaining your brand awareness is vital to ensure that you remain at the forefront of your customers' minds when lockdown is lifted and people are ready to buy again. Right now, the best tool at your disposal to do this is social media. And it's free!
However, it is easier said than done. The social media landscape is constantly changing and evolving. It can be difficult to keep up with the many platforms and practices available to build awareness of your business. Finding out exactly how to do it can often feel like navigating a maze of unhelpful information, often with someone trying to sell you something at the end. We wanted to do something a little bit different.
At Propel, our digital marketing agency, we decided to put together this no-nonsense, practical handbook to simplify things and provide a step-by-step guide to building awareness of your business online.
These are the same techniques that we have perfected for our clients and ourselves over 30 years to help them grow their businesses, optimise their social media marketing, attract more customers and boost sales. We hope you enjoy this guide.
WHAT QUESTIONS DO WE ANSWER IN THIS GUIDE?
WHY DOES YOUR BUSINESS NEED TO BE ACTIVE ON SOCIAL MEDIA? WHAT OPPORTUNITIES DOES SOCIAL MEDIA OFFER? WHAT IS THE POWER OF BRAND AWARENESS ON SOCIAL MEDIA?
Do you not understand why your business would need to be active on social media? What can those platforms offer for your business? How can they help your business growth plans? We'll answer all these questions in our guide. Building awareness on social media is a sure-fire way of ensuring your business comes out of lockdown on top. In 2021, social media gives SMEs an unparalleled amount of power to communicate their message to large audiences.
HOW DOES SOCIAL MEDIA WORK?
We discuss how social media works, how the platforms use algorithms to provide the best possible user experience. You need some basic understanding of that in order to use social media to your advantage. Such advantages can be building, maintaining or improving brand awareness, increasing brand recall, attracting more customers, boosting sales, increasing market share, and so on. One such advantage can be increasing the emotional associations customers have with your product or service. In our guide, you'll find tools to achieve that!
WHY DO YOU NEED TO INCREASE BRAND AWARENESS? WHAT IS BRAND RECALL? WHAT TOOLS DO YOU HAVE TO INCREASE EMOTIONAL ASSOCIATIONS CUSTOMERS HAVE WITH YOUR PRODUCT OR SERVICE?
You can have the most well-positioned, masterfully differentiated offering on the market, this will still fail to bring in more customers if no one is aware that your company exists. People can't buy from you if they don't know you exist. The more people know about you, the more people will buy from you. Simple as that. With the help of social media, you can improve brand recall by increasing the emotional associations customers have with your product or service. How? Download our guide and find out!
HOW TO PLAN YOUR SOCIAL MEDIA CAMPAIGN? WHAT FACTORS DO YOU NEED TO CONSIDER?
We'll help you plan out the basics of your social media campaigns - things like the ideal end goal you are seeking, what type of content you should be posting, where and when, and so on.
WHICH SOCIAL MEDIA CHANNELS/PLATFORMS TO USE FOR YOUR CAMPAIGNS? WHAT ARE THE DIFFERENCES BETWEEN THEM?
Each social media site has its own purpose, which you need to consider before posting. They have different audiences, different algorithms, different features, etc. You need to use the right tone, the right type of posts, that are tailored specifically to the given audience base.
HOW TO ADVERTISE ON SOCIAL MEDIA? HOW TO USE SOCIAL MEDIA PPC ADS? WHAT ARE SOCIAL MEDIA DISPLAY ADS?
If you download and read our guide, you'll find out how you can utilise social media pay per click (PPC) adverts. They can provide you with a short cut to build your brand awareness by having control over the audience your posts are shown to, and so on.