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City and Provincial Logo on a Mug
City and Provincial Logo on a Mug designed by Darwin brand Consultants.
City and Provincial Website design
City and Provincial's website designed by Darwin BrandConsultants.
CPP Hanging Banners design
City & Provincial Properties PLC banners displayed outside designed by Darwin Brand Consultants.
City and Provincial Logo on a Mug
City and Provincial Logo on a Mug designed by Darwin brand Consultants.
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City & Provincial Properties PLC
A property development company specialising in brown and green field site regeneration.
City & Provincial is known for efficiently completing highly viable developments, with no compromise made on quality. They aim to create buildings that possess the style, technology and practicality required by modern tenants, whilst complementing their surroundings.
BEFORE
AFTER
The brief
Develop a positive image.
City & Provincial sought to raise awareness amongst agents and create a positive perception of the company amongst customers, suppliers and other interested parties. The company also wanted to promote its support of green issues such as sustainable regeneration and working in partnership with housing associations. The complex target market includes a broad spectrum of professionals, corporations, public bodies and private individuals, ranging from farmers and other landowners to town planners and the people who live in the area of the proposed development.
The solution
Construct an effective image.
Propel constructed an image which represents City & Provincial's development zones. From central London to outlying areas. City & Provincial has high-flying standards and far-sighted vision, but its feet are on the ground. The final zone is tilted to represent individuality and independent decision-making. Blue suggests corporate stability and a sound investment; the contrasting bright orange says that City & Provincial are vibrant, aware and up to the minute, highly capable in driving exciting projects.
“We commissioned Propel on the advice of an external business consultant, initially to conduct a brand audit. To say they opened our eyes was an understatement. They showed us things we just didn’t realise was damaging our image and market perceptions. They helped us formulate a brand strategy and designed our entire branding from the ground up. The end result has contributed to our continued success in many more ways than we could ever have imagined. Its bright, fresh, dynamic and truly sets us apart”
- Paul Kempe, Managing Director
Results
> IMPROVED PUBLIC PERCEPTION
> INCREASED MARKETSHARE
> INCREASED SALES
> A MORE ECO-FRIENDLY IMAGE
> INCREASED ENQUIRIES
The outcome
Greener pastures for Provincial.
The rebranding process helped City & Provincial establish a brand which is more coherent with their personality and beliefs. Having a fresh strong brand allowed City & Provincial the establish a greater presence in their marketplace and more successfully communicate their message to customers.
Free Consultation
I offer a free, no obligation consultation, either in person or via video call, where I am happy to answer questions, offer advice and help you formulate a way forward to achieve your goals.
I can guarantee you it will not be a sales pitch!
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