A brand refresh is a process designed to revitalise your brand and increase your market share. Bringing brands to life Propel's speciality. We use this process to emphasise the core values of your brand and position you in a way that attracts your ideal customer. No matter the industry a brand refresh is guaranteed to ignite that spark that first inspired your brand. Check out our case studies and dive into our long history of helping companies reach their true potential through branding. Not sure if it's time for a refresh? Check out our blog on why brands change.
The purpose of brand workshops is to provide you and your staff with a better understanding of your current image, whee you exist in the market and the types of messages you are putting out. Each class is tailored to suit your needs! Propel comes straight to your doorstep to host a workshop on the areas of branding you would like to know. We bring with us over 25 years of experience and are happy to tell you about anything branding. Workshops can include topics such as buyer personas, market segmentation, brand image, brand voice. Just get in touch and let us know.
BRAND NAMING WORKSHOPS
launching a new product range or establishing something from the ground up. We love to guide businesses through our brand naming workshop to highlight the many do's don'ts of brand naming. If you would like to see what makes a good brand name check out our blog here.
Propel gets to the bottom of your brand. A brand review compiles every insight about your brand such as current positioning, where you sit relation to your competitors and how your customers perceive you. We will identify the strengths and weaknesses of your banding and establish an objective overview of your current branding practices. This will provide your company a strong understanding of your current image and will act as a powerful decision making tool to base future strategies off of.
Your brand strategy is your overall plan, embracing what your brand stands for now; what you’d like it to stand for; and how you intend getting to the desired level. The brand strategy will clearly outline brand offering, positioning, key messages, USP's and will define clearly how this will be communicated to your target audience. A specific, achievable brand strategy is an essential component of any business, because it affects every area of your business.