GROW YOUR BAKERY | PROPEL

HOW TO FIND MORE CUSTOMERS AND FUEL YOUR BAKERY BUSINESS

THIS GUIDE WILL HELP YOU:

  • Make your bakery business more profitable

  • Increase your market share

  • Attract more of your ideal customers

  • Overcome your barriers to growth

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WHAT CLIENTS SAY

OVER 30 QUICK MARKETING TIPS TO DO NOW

 

Looking to see results fast? Darwin shares some quick and easy marketing tips straight from marketing agency playbooks that you can implement right away.

 

25 YEARS OF EXPERIENCE

 

We are not just a marketing agency we are a marketing agency who specialises in improving and growing small businesses into profit drivers. Over the years of working with bakeries, we’ve developed invaluable experience in how to market, grow and sustain multiple stores within the retail bakery industry.

 

BEAT THE BIG PLAYERS

 

In 2019 it is easy for potential customers to fall for the convenience of the mass-producing chain bakeries and in-house supermarket bakeries. However, this doesn't mean that there isn't place for smaller more niche bakers to rise through the ranks. Find out how to take your share of the market back!

 

EASY TO UNDERSTAND

 

Just because this guide was written by marketers doesn’t mean you need to have any marketing experience to understand it. We bring it back to the basics by explaining what you need to do to market and grow your bakery in simple terms and easy to implement steps.

 

ATTRACT MORE OF THE RIGHT CUSTOMERS

 

We always want to increase footfall and drive more customers to our stores. However, what is really important is that we attract more of the types of customers that are going to enable your business to grow in the future. Learn how to position yourself in a way that not only increases the number of customers coming through the door but the type of customer who is going to be most beneficial for your bakery long term.

 

MARKET INSIGHT

 

We’ve done the research and as in every industry, bakery customers are demanding something new. Darwin gives guidance on how to modernise your business and respond effectively to retail bakery market developments in 2019.

 

WHAT YOU'RE DOING WRONG...

 

Coming up short is a natural part of growing a business, peaks and troughs are to be expected. However, what you shouldn't do is make the same mistakes everyone else has already made. We’ve compiled the most common mistakes bakers are making that is hurting their growth in 2019. Make sure you aren’t hampering your own growth by investing in unprofitable products and out of date techniques.

 

IDENTIFY OPPORTUNITIES

 

There are so many potential routes to growth. In this guide, we identify various opportunities within the retail bakery market that bakers can use to grow their business.

 

A BUSINESS PLAN FOR THE FUTURE

 

After completing this guide readers should understand the steps they need to take to achieve their growth goals. This guide should inspire your growth and give you a sense of direction for the future.

 

LIFE AFTER DEATH OF THE HIGH STREET

 

While many retailers are anxious about the death of the high street we have identified various techniques bakers can use to overcome this phenomenon and thrive in the new world greatly impacted by online retailing.

 

MARKETING ADVICE FROM THE EXPERTS

 

This guide is full of effective marketing advice developed over 30 years of experience within the industry. Marketing is our speciality and we have helped plenty of small businesses grow their market share and revitalise their image over the years. Now we pass this experience on to you.

 

GREAT FOR SMALL BUSINESSES ON A BUDGET

 

At Darwin, we specialise in working with small businesses. We have specifically tailored our advice in this guide to small business owners looking to grow on a budget. 30 years of experience tells us that you don’t need deep pockets to develop a strong identity and stake your place in the market.

 

UNDERSTAND THE MARKET

 

Market research can be an expensive use of both time and resources. Use this guide to gain a greater understanding of the retail bakery market, where your business sits therein and how to properly expand your market share.

 

DESIGN TIPS

 

Darwin’s in-house design experts have designed many retail bakery logos and have a deep understanding of what works in the market and what doesn’t. This guide is packed full of design tips from interiors to exteriors to help your business differentiate from other bakers and stand out on the high street.

 

INCREASE SALES

 

Follow this guide to identify your most lucrative products and increase your overall sales.

 

INCREASE RETURN ON INVESTMENT

 

Use this guide to improve your marketing efforts. This guide is designed to give you a better understanding of who your target audience is and how you should contact them in order to get a better return on investment from your marketing.

 

SATISFY YOUR CUSTOMERS

 

This guide contains tips on how to satisfy your existing customers and improve customer retention. Avoid losing business to competitors by implementing these strategies designed to increase brand loyalty.

IMPROVE YOUR MARGINS

 

We will teach you how to use branding to allow you to increase the mark-up of your products making them more profitable. Bakers put so much time and care into their products it is important that they are not undersold. Use the branding strategies in this guide to realise the true value of your products.

 

ENTER NEW MARKETS

 

Proper branding and marketing is imperative to entering new markets. Bakery products have a large potential reach, attract new customers from all walks of life by positioning your products the right way!

BARBOUR

Norman Barbour, Managing Director

"Since rebranding, we have seen an increase in new enquiries of around 20%. We’ve picked up new business, not only in our established field of retail, but also from smaller independent companies where the need for high quality fit outs is obvious, and in commercial offices."